INDUSTRY COMMENT

Setting stallion fees is now no longer a matter of "mirrors and smoke screens". Important appraisal of your stallion and his opposition need to be undertaken to pitch your horse just right. To get out and sell stallion nominations you need faith in your product. Not a blind faith built from necessity, but one that comes from the knowledge that the relativity of your stallion against all others withstands the utmost scrutiny.

The market forces of supply and demand and the limited book that a stallion can service will all come into play, but at the end it all comes down to relativity. The bloodstock or sales manager cannot just swing off the tail of all other competition and curse their successes. You must appreciate each stallion; the types they throw; the genuine sales they generate; their runners; their winners; the quality of those winners and get an appreciation of the general depth in the stallion’s progeny; in simple terms rate the opposition like any form expert working on a big race field. This exercise will give you the confidence to advance your stallion week in and week out, because you have pitched him correctly in the market place.

Stallions start off at different speeds as their first runners arrive. However at the end of the day you need to analyze the quality of the runners generated and their long term prospects. Obviously the winners circle has many visitors that had luck in running; better race placement; better trainers; better education; better riders; ran against smaller fields, etc; but will they train on and make the grade. Sometimes a horse shows only a glimpse of what is in the tank; better that stallion’s prospects than the sire of the poor animal hammered into a weakening third in a small city or stakes race field (never to be seen again).

Analysis is being undertaken by many breeders, but it is limited by the time at their disposal. Regardless these breeders often seem to enjoy the rising star stallion and therefore increase their profitability in the sale ring. For success in this game you need luck, but no gambler wants to be constantly throwing the dice. Good sound business decisions will stand you in the right stead for the journey ahead, because breeding horses is not for the faint hearted. History is very tough on the many people in breeding who forsake their own due diligence. Perception is not reality and no amount of money will buy success. Happy hunting!

Foundation Mares Where Can I Get One?

The following sales are on around the countryside and without doubt this represents the very best time for Australian breeding enthusiasts to pick up a foundation mare that could set them up for life.

The following Group winners have resulted from the foals inside mares sold by Swettenham Stud in just the last few years; Finsceal Beo (the best filly in the UK for 30 years and winner of both English and Irish 1000 Guineas) : Churchil Downs and Universal Queen.

Possible foundation mares include;
» ABONNEMENT - dam of SW Recast and Gonski in foal to Encosta de Lago
» ALPINE SPIRIT - dam of SW Pinezero
» BRACKEN BANK - G2 winning dam of Niagara Falls in foal to Rock of Gibraltar
» ISCA - G1 Winner and Champion Sprinter; dam of SW Langness
» KAPCHAT - G1 winner and dam of 4 stakes horses in foal to Nadeem
» LA LAGUNE - SW and G1 Placed mare in foal to Encosta de Lago
» LANGNESS - SW daughter of Champion Isca in foal to Encosta de Lago
» LARROCHA - G1 winner of the Sth Australian Oaks in foal to Encosta de Lago
» LAUREL GROVE - SW and dam of G2 winner Cayambe
» LEICA SMILE - G1 winner of the Australasian Oaks
» LIVING SPIRIT - SW in foal to Nadeem
» MUSICAL NOTE - dam of Packing Winner in foal to Zabeel
» SORORITY - dam of SW Happy Giggle in foal to General Nediym
» TANTRA - SW 2yo in foal to Flying Spur
» TRICK SKI - dam of SW Downhill Racer in foal to Danzero

SS World wide Dispersal moves to Australia

Following on from record sales around the globe the Swettenham Stud (Robert Sangster) Dispersal Sale now focuses in on Australia.

The Swettenham Stud Dispersal commenced in Kentucky with the highlight being Playful Act selling for a world record price for a broodmare of US$10.5m.

Tattersalls in England kept the Swettenham Stud Dispersal rolling with two sensational sales of mares. Ocean Silk making 3.2m Guineas (US$6.9m) and Angara 3m Guineas (US$6.5m).

The wind up of a bloodstock portfolio the envy of every breeder continues and is an incredible testimony to the deeds of Robert Sangster in world breeding.

Broodmares Head To Inglis Easter Sale
 
The Swettenham Mares going under the hammer at William Inglis Easter Broodmare Sale on Sunday May 4th the first day of the three day sale include:

Weanlings on Show at the Magic Millions

Then there are the weanlings an absolute pin hooker’s delight. They are by many of Australia’s best commercial stallions, have great pedigrees and the fillies boast huge residual values.

The sale is set for Monday 2nd of June. Day 1 of the scheduled 5 day MM Weanling Sale.

The draft includes:

Early Bird Deals Announced

Adam Sangster and I are proud to announce the second annual “Early Bird” Specials for Swettenham Stud. We will strive to make these service fees the best deal annually and allow breeders to book with confidence to our stallions.

The EI crisis has impacted on everyone in the industry and Swettenham Stud wish to offer breeders an opportunity to get through the following breeding season in good stead. We have therefore attacked the pricing in many regards, but maintained a competitive advertised fee to underpin the investment in our stallions.

In my opinion, clients who took Early Bird Deals in 2007 will be very happy with themselves in respect of all our stallions from the 2007 roster and the value of that investment.

The Early Bird Deals are about the best clients getting the best deals. You don’t have to be a great whiner or negotiator to get a good deal and that in my opinion is the way to grow our business with good people feeling comfortable about their treatment in all negotiations.

To function properly these “Early Bird” deals need to have a cut off date and we encourage people to book early and take advantage of the lower prices.

Critical in an Early Bird Deal is a guarantee of the best price. This is where the “Adam Sangster Guarantee” steps in. By booking early you should know that the deal will always be the best available for the season. Therefore if we ever drop the price during that season everyone on an “Early Bird” deal goes down to that lower price.

It is however our strong intention to increase the price progressively back to the advertised fee as the stallion’s book fills which is just sound business practice and the averaging of fees helps pay for the Early Bird promotion.

This year the “Early Bird” deals finish on April 30th. Contracts must be back by May 14th 2008 to secure them.

So please read the associated “Early Bird” deals carefully. Take advantage of the doubles, trebles and quadrellas associated with multiple bookings and lock yourself into a super deal that should get us all off to a flying start in 2008.


Bulk Bookings
Swettenham Stud Daily Double
Any Two Swettenham Stallions pays $660 - (ie $330 off each stallion’s special Early Bird Price).

Swettenham Stud Treble
Any Three Swettenham Stallions pays $1,320 - (ie $440 off each stallion’s special Early Bird Price).

Swettenham Stud Quadrella
Any Four Swettenham Stallions pays $2,200 - (ie $550 off each stallion’s special Early Bird Price).

Adam Sangster Guarantee
Anyone Booking on an Early Bird Fee is guaranteed that if at any time during 2008 the Early Bird Price is bettered in a deal done by Swettenham Stud then you will automatically go to that lower price. This guarantee relates to the Early Bird Price before bulk bookings are factored into pricing.

Contact Details
» IAN RIMINGTON    0419 887 184    ian@swettenham.com.au
» FIONA SMITH    03 5794 2044    office@swettenham.com.au

STALLION UPDATES

Host
Bookings are already flowing for the new stallion Host. Currently the dual Group 1 winner is in quarantine in the USA and we eagerly await his arrival. We have by passed an invitation to Dubai (Host previously ran 4th in Dubai Duty Free) to get him here and give him plenty of time to let down going into the 2008 breeding season. Host is certainly destined to be popular given the enormous success of his sire Hussonet who already boasts a full book of 110 mares at a reported service fee of $100k.

Host will not take a big book. One suspects we will cap bookings around the 125 mark and see how he goes during September and October before possibly opening him up further if he is doing the job. However, these numbers from Host and Hussonet will provide only limited access to this sire line for Australian breeders and should ensure they are both very commercial at the sales in 2011.

Dash For Cash
Dash For Cash who enjoyed fantastic popularity in 2007 has had a fee increase and will have a restricted workload after a very solid season last year with 221 mares. He will be capped around the 150 mark for this coming season. He served incredibly well in 2007 achieving over 90% fertility from his first 80 covers, so we took more bookings.

His progeny and their will to win ensure Dash For Cash of a very promising future. We remain focused on looking after him for the long term.

Keep The Faith
Keep The Faith has served two full books and again will be restricted to a maximum 140 mares. His first foals have enjoyed rave reviews. From the famed Sunday Silence sire line and the speed factor in his performance ensure he will be very popular again in 2008.

Some very good judges have suggested he has some of the best first season foals ever so we look forward to catching up with these youngsters who are spread right around the country. Like most new sires when they get a type, breeders don’t want to sell them. As Keep The Faith is off such a competitive fee we may find the market is very short on his foals to either pin hook or purchase as yearlings.

Hold That Tiger
It is my opinion that Hold That Tiger is at the top of the tree amongst the sons of Storm Cat (Tale Of The Cat comes closest) that have stood in Australia and New Zealand for throwing good types that suit Australian racetracks. Across the board they have better muscle and bone than his genetically related competitors and they are racing well as a result.

From rather small books in Australia he is getting the job done with aplomb and we look forward to improving on his 2007 book of 108 mares. Apprehend has done a good job for his sire, Detroit Tiger looks a promising conveyance and Hull City had no luck on debut when right in the mix (falling at Caulfield) so we can just hold our breath and wait for the good ones still to emerge from some of Victoria’s biggest stables.

Bianconi
Bianconi is starting to enjoy the fruits of some bigger books after serving very small books in his first three seasons. Last year he enjoyed probably his best quality of mares and with horse like Schilling out there for him he is again sure to be in demand from astute breeders. His city winners to winner’s percentage places him amongst Australia’s top stallions and people who do their own due diligence have recognized his sterling attributes.

Court Of Jewels
Court Of Jewels is magnificently bred and has suffered from a lower service fee in comparison to his stallion mates at Swettenham Stud. However those people who supported him are loyal and look set to reap the rewards as three of his first four 2YO runners have already run second including two in town. Last year he was our most affected stallion (on a percentage basis) by the EI crisis after losing 26 mares from NSW and Queensland who were obviously encouraged to use him as he is a ¾ brother to Commands and Danewin.

RATING THE WINNERS!!

Bank Robber
Obviously the son of Dash For Cash is a very nice horse, with a high cruising speed, capable of running outstanding sectionals. Three wins in scintillating fashion, although still quite green and showing a tendency to star gaze are testimony to that. A course and a class record in three runs and all wins with an average speed per 200m under 12 seconds (1150m av 11.34 secs; 1300m av 11.75 secs; 1400m av 11.85 secs). Still is this the sort of horse to be stretching out in journey and possibly be talking AJC Derby?

Bank Robber’s first win was so scintillating that maybe he could just be a devastating sprinter. Note that on debut Bank Robber ran the first 1000m of his 1150m race at a similar rate to Wasted Emotions in the next race who ran the 1000m defeating Global Warming by 2 lengths in course record time. Times were within a length Bank Robber v Wasted Emotions 56.95 secs. Bank Robber had a quicker last 600m than Wasted Emotions in his race and Bank Robber in his last furlong ie from the 950m to 1150m ran a staggering 10.57 secs eased down and racing greenly.

Bank Robber carried 56kgs on debut against Wasted Emotions carrying 56.5kg in winning his 5th start from 8 runs. Bank Robber’s and Wasted Emotion’s form was enhanced when Global Warming defeated Paratroopers (Earnings $1.8m) next time out in the Listed Canterbury Classic over 1100m.

The big prize money is over further than the sprint distances and he may well cope, but are we going to miss a horse who may have been one of the outstanding sprinters of all time?

Fastest Dash
Often a horse goes through the early preparation, working well and showing they have promise, but luck deserts them on race day. Basically they are just not mentally there at the time. Such was the case of Fastest Dash who has returned as a 3YO filly and run two bottling races. Steve Richards her trainer was very astute as he targeted the richer race on Kilmore Cup Day for the filly who emphasized that the Dash For Cash stock continue to improve in work and training.

Fastest Dash by passed the 3YO Maiden 1200m and went to the Showcase $35,000 0-72 rating (Class 2) Fillies and Mares 1200m. A soft win by 3.75 lengths eased down was confirmed with the times showed she had run 1.10.64 secs for the 1200m a whopping 2.27secs (over 12 lengths) quicker than the 3YO event which was a reasonably tough race itself boasting two runners each from the Peter Snowden and Danny O’Brien camps plus a David Hayes runner.

Schilling
The Group 2 winning son of Bianconi may well have confirmed that he cannot run out a strong 1600m with his third placing in the Alister Clarke Stakes Group 2 at Moonee Valley recently. Despite a Sandown Guineas win over the metric mile Schilling has always looked more devastating at 1400m (2 wins) and finished his races off best at that trip. His three 1600m races have seen him look the winner at the 200m mark, but just hit the line. Second in the Carbine Club Stakes Group 3 where Zacroona sat on his tail and got a soft suck into the race was his first try at the mile; a sensational ride in the Sandown Guineas saw Schilling hold off Masked Assassin in the prestigious Group 2 race although he looked to have the race well in hand, but effectively staved them off by only a neck. Then the second up run at Moonee Valley where he dashed clear, but was collared easily in the last 80m. The run would have tightened him uo being only his second since the Spring. Risky being in print especially when Mick Price (a fantastic trainer) has the horse set to peek for the Cadbury Guineas, but no sitting on the fence. I feel Schilling may have been a Futurity Stakes horse all along and the 1600m is just beyond him. Happy to be wrong! Find out next time?

While discussing Schilling congratulations must be extended to Tony Noonan on buying his full brother in Perth for $150,000. He was a really nice horse and like Schilling was a stunning horse to look at. Bianconi is not renowned as a 2YO sire and this bloke looked like he wanted time, but he has a real stamp about him that augers well for his future. Hard to find horses with a touch of quality that look like they are going to really furnish after the sales, but he was one. Shrewd purchase in my opinion.

Detroit Tiger
The son of Hold That Tiger from the Jetball mare Belle Ball although on the burly side ran a very good debut second to Reaan in The Caulfield Blue Diamond Preview a Listed $100k event for 2YO’s. Reaan controlled the tempo in a very slowly run race and kicked clear on the turn. Detroit Tiger had no luck early being posted three wide with no cover at the rear. He made a run coming to the turn and looked like running a clear second in what would be an exceptional debut. However his fitness gave out in the last 100m and while he still ran second the winner won comfortably.

Second up he again had no luck although posted wide with cover this time and he weakened out of the race and was immediately sent for a spell. He has shown the Corstens team a lot in training and has been looked after knocking a tendon early. He looks a ready made 1400m horse.

SWETTENHAM SNIPPETS

Travelling Overseas?   Visiting England?

Then why not see a top sporting event or a West End musical by using…

SPORTING AGENDA - 'Hospitality Planned to Perfection'

Adam Sangster is very good mates with Freddie Tulloch and really enjoyed the concept that our clients could find a way to the best seats in town when they travel to England.

Check out the website and make sure you mention Swettenham Stud or Adam Sangster.

Freddie raced Wind In Her Hair (dam of Deep Impact the champion galloper by Sunday Silence).

Inglis Premier Yearling Sale

Photos are up for the Swettenham draft in the Inglis Premier Yearling Sale to be held at Oaklands from the 2nd to the 6th of March 2008.

See our website for full details.

Changes at Swettenham Stud

» Fiona Smith to Assistant Bloodstock Sales and Marketing.
» Stallion Barn extended to 6 Boxes.
» Host arrival delayed with quarantine until early May.


For more information please contact Ian Rimington
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0419 887 184  Email » [click here]
Web » swettenham.com.au   Swettenham Stud PO Box 210 Nagambie Vic 3608


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